Datto is a leading provider of backup, disaster recovery (BDR), and business continuity solutions targeted to the small to medium business (SMB) market. Datto solutions are designed around the hybrid cloud platform, the most reliable and efficient way for end-users to back up their data securely and ensure that it is recoverable regardless of any disaster scenario.
Superior Business Continuity
For SMBs, data protection is no longer merely a “nice-to-have.” It is a must. There are two reasons for this. First, SMBs are more dependent on technology than ever. If they can’t access their customer, operational or supply-chain data, they can’t do business. So, every minute of downtime costs them money. And if they permanently lose any data, the cost could be even higher.
Second, in a market environment where customers can easily take their business elsewhere at the drop of a hat, even a relatively brief IT outage can cost an SMB a relationship it may have taken years to develop. An extended period of downtime can put an SMB out of business. The ability to keep critical IT systems up and running regardless of a hardware failure, an extreme weather event or other contingency is essential.
A hybrid cloud solution like Datto’s Total Data Protection Platform safeguards business continuity for SMBs in two important ways:
1) It ensures that all data, applications, and server images are safely stored off-site. Local backups aren’t much good in the event of a building fire or extreme local weather. With a hybrid solution, those contingencies won’t threaten an SMB—because everything of business value is safely stored in three locations: on-premise and in two remote cloud data centers.
2) It allows data, applications and server images to be accessed from any failover location. Business continuity isn’t just about storing backups. It’s about spinning up failover systems as quickly as possible. With hybrid cloud backups, those failover systems can start running instantly on on-premise hardware if the problem is just a device failure. But if a real disaster strikes, hybrid cloud allows an SMB to run its critical applications off virtual machines in the cloud—which users can access from branch offices, home PCs, laptops or any other authorized systems—until such time as normal IT operations can be restored.
