Tame Your Technology for a More Productive New Year

Productivity
With the holiday season officially behind us, most of us are back to the grind, working towards our 2018 goals and resolutions. “Be more productive” is a goal shared by many. IT marketers will tell you technology is the key to being more productive in today’s workplace. Most fail to tell you that’s only true when
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Why Your Company Needs a Social Media Policy

Social Media Policy
Social Media. Love it or hate it, it is impacting your business. It is nearly impossible to opt out of being a participant even if you choose not to have official social media accounts for your company. I decided to pen this article a few weeks ago after seeing a local family-owned business fall victim
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The Risk of Social Media Use in Healthcare

social media use in healthcare
Social media has significantly altered our daily lives, both personally and professionally.  The Pew Research Center reports that 74% of adult internet users access social networking sites. Each year Social Media Examiner polls business marketers to gauge how they are using social media to grow their business. Last year an impressive 92% of marketers surveyed
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Protect Your Social Media Assets

I recently overheard a conversation between a client and a Kalleo technician who was called upon to troubleshoot an access problem related to the client’s Facebook account.  The client realized that no updates had been made to her company’s Facebook page in three months.  All page updates had been made by an employee who was
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